Industry: Hospitality and Lifestyle PR/Branding
“Stick to your dreams. No matter how hard things get, just do it. “
Public Relations, Event Production, Experiential Branding, Market Research, you name it! LaQuita is one of Chicago’s finest, if not THE best Public Relations expert in the city. At the young age of 27, LaQuita is the founder and Director of Media Engagement at Studio Twenty Five Consulting (talk about a BOSS). She is a PR guru and brand specialist. Her areas of expertise include brand management, media relations, reputation management, social media consulting, hospitality PR, content management and market research. She’s also known for securing media in some of the biggest publications including Forbes Magazine, Huffington Post, Chicago Tribune, and NBC Chicago (this girl does it ALL ok).
Did I mention she is smart? Who else do you know will have a DOUBLE Masters before the age of 30? I’ll wait…(haha).
Despite working for some of the top PR firms in the world (Paramount, Blast Marketing & PR, Edelman Associates, and TopFire Media to name a few) she is extremely humble, so sweet and beyond passionate about her work and clientele.
90% of businesses fail within the 1st year of operation. LaQuita’s company Studio Twenty Five Consulting recently joined the 10% of businesses that do not! I am beyond happy to share that her company recently celebrated their one year mark! Congrats to her and her team! Many people have ideas and do not take the necessary steps to execute them, LaQuita executes hers and then some. Learn more about LaQuita below!
- How would you describe yourself in one word?
- “Quirky (haha).”
- What was life like for you growing up?
- “I was adopted at the age of two but I grew up in a loving home. I never got to know my grandparents and I was the one of 11 foster kids. In 2012 I connected with my biological brother. In grammar school I was ignored and teased for being skinny.”
- What do you love most about Chicago?
- ” I love the scenery. The people here are very career driven and authentic. It is very acceptable to be a black female entrepreneur here. There is also room for growth. After I left the suburbs, I branched out and started a life here. I love that there is a great level of leniency of physical expression in the corporate PR world here.”
- What ignited the spark in you to start your own business?
- “I did not like that the PR industry had a lot of distrust. I wanted to start a company where I could be 100% honest with clients. I wanted to be able to tell them that we can get you results while being upfront and honest about their placements. I also wanted to work with a diverse group of clients and specialize in restaurants.”
- To whom do you attribute your success?
- “GOD and my mom.”
- What drives you to get out of bed each morning?
- “My four year old niece. She is the cutest. I always tel her ” when titi Quita makes a lot of money, you will get anything you want.” I appreciate that I am a huge role model for my nieces.”
- What three pieces of advice would you give to our fellow brown girls who want to become successful while adhering to their identities?
- “Do not listen to anyone, only listen to yourself. Everyone has their opinion but yours has value and you should always value your opinion.”
- “Stick to your dreams, no matter how hard things get just do it. You will not always have your own supporters. Negative feedback will have you feeling bad at times but stick to your gut. At the end you will be very successful.”
- “Surround yourself with like minded people. I learned that lesson last year. Surround yourself with people that are just as passionate about their dreams as they are about your dreams.”
- How do you remain yourself while working in Corporate America?
- “I feel like people do not tell their story and their story makes them a huge part about who they are. The world is very judgmental and critical. I like to inspire through sharing my story. I have been fortunate enough to work in spaces that allow me to be myself.”
- What is one of your failures and how did you learn from it?
- “Prior to starting my own company, I had a stressful breakdown at the last office I worked. I learned to never let them see you cry. As a black woman, showing any sign weakness means showing them that you can’t do the work any more. Learn from my mistake – never show a sign of weakness to the employer.”
- How do you define success?
- “To me, success is not monetary, it’s what makes you happy, what you get up doing and it is what you love during every single moment.”
Simply beautiful. LaQuita is such a hardworking woman with a kind spirit. Despite growing up in the foster care system, Laquita has made a name for herself. GOD has definitely blessed LaQuita with the ability to produce amazing work for her clients and the ability to shine through her work. Hopefully, her words have inspired you to push yourself to overcome any adversities you may face. She has definitely inspired me! If you need any PR/Consulting/Branding work definitely hit her up! Her and her team are extremely talented! LaQuita is thriving and using her talents to help others’ dreams blossom and she is making the world a better place MashAllah (God has willed).
To learn more about LaQuita and Studio twenty five her on Social media: