Queen: Brittany Applegate
“The money is already printed. You just have to go get it. “
Boss is an understatement when it comes to BA (Brittany Applegate). Brittany goes for the win every time. She is an amazing college educated, African American, millennial born and raised in Chicago, IL. When she isn’t working her day job as a Regional Marketing Associate, you can find her up at 2 AM working for global clients of her own branding business. Talk about a “Do-er”.
When Brittany says she is going to do something she does it and she does it very well. She wanted to get a job in her field, rather than become one of a trillion among a pool of resumes, she hosted a networking event and invited people from companies that she wanted to work for (*Snaps*).
Brittany definitely “does it for the culture” by using her branding expertise to help build the personal brands of people from all walks of life. She also created Brand Camp, an innovate boot camp with a mission to help people build their personal and professional brands. Brand Camp Chicago will be hosted on April 29, 2017 in Chicago. This event will feature amazing speakers and some great info! Brittany was gracious enough to share some life tips with us. Learn more about Brittany below!
- How would you describe yourself in one word?
- What do you love most about Chicago?
- “I like that Chicago is the best city ever (true). We get all four seasons and Chicago is simultaneously segregated and diverse. We can be segregated, people can choose to stay on the South Side or they can go to Greek Town, Wrigleyville, up north, Pilsen, or Little Italy and be around different people. We are a very diverse city. Chicago breeds hustlers, we just don’t play. If we want to get something done, we get it done and done right. We don’t complain, we just do it. We have to deal with the cold and snow, we know how to get through the tough times.”
- What ignited the spark in you to start your own business?
- “I have always had a passion for people and have been passionate about watching people live their dreams and doing what they want to do. Helping big brands create amazing brands and bringing in billions based on strategies that my team came up with was inspiring. I would always hear people talk about what they wanted to do but they weren’t doing it. I would see their potential and ask why aren’t you doing it? I knew the strategies to help them market their brands. So, on the side, I would have conversations and teach them how to get their business off the ground. Naturally, I got tired of seeing people saying what they wanted to do and I particularly wanted to help black people. We are talented but we don’t have the resources that we need.”
- To whom do you attribute your success?
- “It’s all GOD. Many times when I do consultations, the solutions to their problems just flow out of my mind. I use the vessel that GOD gave me. Who am I to hold this stuff in and watch my peers continue to fail? I may have just been the push they needed.”
- What drives you to get out of bed each morning?
- “I’m not a morning person, the reason I get out of bed is because I don’t want to lose my bed. The fact that I have a job and responsibilities gets me up. I know that it is another day to be alive. I’m motivated knowing that I get to wake up and someone didn’t or someone woke up and has a life threatening disease. I wake up because I have the opportunity to do so. If I could stay in bed all day I would.”
- What three pieces of advice would you give to our fellow brown girls who want to become successful while adhering to their identities?
- “Recognize what barriers you face by being a black person and a black person in corporate America. If you are one of the few people of color in your office, you have to be conscious of your co-workers. The people around you may unconsciously pay more attention to you. A barrier may be your boss or co-worker checking for more errors in your work because they don’t naturally trust you. It’s a social game, don’t give them any excuses to dimish your worth.”
- “You have to be yourself. It took me way too long to be myself. I was nervous to wear braids and go to work. People need teaching moments, they don’t always know the right or polite ways to ask questions. We have to teach people about who we are.”
- “You don’t have room for error, in our community we can make mistakes but understanding who we are as the chosen ones, you don’t have room to half do anything, we have to make things easier for the generations behind us.”
- How do you remain unapologetically yourself while working in Corporate America?
- “I know no matter what I will be ok. My job is not my source of anything, not my source of money, peace or happiness. It comes from GOD. I’m not scared of anything because any bad experiences I go through, I learn from them. Advice: Be yourself right off the bat and they won’t have a problem. I’m all about telling my truth. My job knows I come from a background of celebrating diversity.”
- If you had the chance to start your career over again, what would you do differently?
- “I wouldn’t do anything differently. I was blessed to know early on what I wanted to do. I was always ambitious about being in my career. I have a passion for education and in another life, I would have been a school teacher. One day, I will find a way to develop a program that marries what I do for my business and teaching youth. I just have to figure out what that will look like.”
- How do you define success?
- “Being able to win over and over again in the most important areas of your life. As a business owner, winning project after project or having clients refer me is a win. In regards to my family, I won’t feel successful until I can help my parents retire. As long as they are working, I won’t feel successful. In my love life success is finding a good man who cares about me and wants to treat me with respect and not be intimidated by my success. In general, being able to maintain consistent excellence.”
WOW. When I spoke with her, I was floored, even typing these words I am still floored. GOD has definitely blessed Brittany with a talent of sharing positive messages and heartfelt answers. Hopefully, her words have inspired you to push yourself. She has definitely inspired me! If you need an extra revamp of your personal brand, definitely hit her up! She knows her stuff. Brittany is a definitely someone to watch out for. She doesn’t take no for an answer, knows her worth, she is extremely passionate about helping others thrive and she is making the world a better place Mash Allah (God has willed).
Extra credit! FYI: Don’t forget, April 29, 2017, BA is hosting Brand Camp live in Chicago! Don’t be salty and miss out on your chance to get a ticket here.
To learn more about Brittany and her amazing projects follow her on Social media: